Overview

Client: Salt Church
Type: Ministry / Organization
Project Type: Event + Community Storytelling
Scope: Multi-group coverage + documentary-style edit

The Problem

Salt Church needed:

• Stronger connection with viewers

• Content that showcased real community impact

• A way to visually communicate their mission

Their existing content lacked story and emotional engagement.

Strategy

We focused on:

• Real stories and testimonials

• Capturing authentic, unscripted moments

• Blending cinematic visuals with documentary storytelling

Goal:
→ Create content that resonates emotionally
→ Increase engagement + attendance + donations

Deliverables

• 3–4 minute feature video

• Multiple short-form clips for social media

• Event recap footage

• Photography coverage

Results

• ~150k average views a month via Instagram

• 5 figure donation revenue for MULTIPLY initiative

• Record attendance each week

• +74% increase in memberships