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    Business and Brand

    Overview

    Client: Backwater
    Industry: Restaurant
    Project Type: Brand Content + Advertisement
    Scope: Half-day shoot + photo/video package

    The Problem

    Backwater was slammed on weekends and loved by locals, but needed help generating new business on weekdays and with the large tourist market who hadn’t heard of them.

    • Minimal social media presence

    • Few high-quality visuals of their locations

    • Great weekend turnout, poor weekday turnout

    They needed content that built awareness and brought in new business.

    Strategy

    We focused on:

    • Clean, professional visuals to generate interest

    • Showcasing their amazing menu and unique dining experience

    • Authentic service B-roll and appealing to local demographic

    Content was designed to:
    → Entice with mouthwatering food visuals and make you feel at home with the atmosphere
    → Convert viewers into customers

    Deliverables

    • 40 professionally edited photos

    • 30-second Meta-Ad

    Results

    • Owner and staff LOVED the final package

    • Boosted weekday clientele

    • Improved awareness as one of the best locations to eat when visiting Melbourne

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