Overview

Client: Backwater
Industry: Restaurant
Project Type: Brand Content + Advertisement
Scope: Half-day shoot + photo/video package

The Problem

Backwater was slammed on weekends and loved by locals, but needed help generating new business on weekdays and with the large tourist market who hadn’t heard of them.

• Minimal social media presence

• Few high-quality visuals of their locations

• Great weekend turnout, poor weekday turnout

They needed content that built awareness and brought in new business.

Strategy

We focused on:

• Clean, professional visuals to generate interest

• Showcasing their amazing menu and unique dining experience

• Authentic service B-roll and appealing to local demographic

Content was designed to:
→ Entice with mouthwatering food visuals and make you feel at home with the atmosphere
→ Convert viewers into customers

Deliverables

• 40 professionally edited photos

• 30-second Meta-Ad

Results

• Owner and staff LOVED the final package

• Boosted weekday clientele

• Improved awareness as one of the best locations to eat when visiting Melbourne