Overview

Client: Haven Roofing
Industry: Residential Roofing
Project Type: Brand Content + Advertisement
Scope: Half-day shoot + photo/video package

The Problem

Haven Roofing relied heavily on word-of-mouth and had:

• Minimal social media presence

• No high-quality visuals of their work

• Low trust with cold audiences online

They needed content that built credibility and generated inbound leads.

Strategy

We focused on:

• Clean, professional visuals to build trust

• Showcasing real job sites + transformations

• Short-form content optimized for local reach

Content was designed to:
→ Position them as premium and reliable
→ Convert viewers into inquiries

Deliverables

• 30 professionally edited photos

• 30-second website header video

• 2-minute brand advertisement

• 3 short-form social clips

Results

• +2,800% increase in Instagram reach (first 30 days)

• 15+ inbound inquiries directly from content

• 3 booked jobs attributed to video content

• Website engagement time increased by 40%

Continued Work

Client transitioned into a monthly content package, including:

• Ongoing short-form video production

• Seasonal campaign content